I have so many friends who are soloprenuers, or like myself - full-time employees who are also committed to managing their own businesses. One of the biggest struggles I hear from small business owbers is that they don't think their content strategy is doing anything for their business...
They see engagement, but not a ton of sales from it. If you struggle with that same issue, here's a guide to help you develop content pillars and themes that will help you identify with and attract your target audience. This guide promts several questions to get you thinking about how to restructure and connect with your demographic.